Author ------ Gisela Casanovas
Medium ------ Printed and Online
Language ------ Catalan

Approach -  the ‘Banc de Sang i Teixits’ plans to collect a donation of blood at the ‘Universitat de Girona’ Campus.

Tone and style of communication -impressive, powerful and convincing to change the attitude of people towards the donation of blood.

Marketing objective - achieve a good result of donations. Let people be aware of the importance of giving blood and that it’s natural and necessary.

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