Author ------ Gisela Casanovas
Medium ------ Printed and Online
Language ------ Spanish

Approach - Due to the launch of a new sustainable and organic clothing brand, a marketing campaign had been set. Print communication posters, online spots and radio ads.

Tone and style of communication - slogan and copywriting using the sense of irony as well as sarcasm which creates an audio visual impact that persuades people to join the battle against climate change.

Marketing objective - to create awareness and recognition.

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