Author ------ Gisela Casanovas
Medium ------ Print
Language ------ English

Fura is a Lookbook created from the photographs I took for the new collection of the Andorran designer Joan Font. Fura project finds its ideal place in nature. It reflects the conception of the new future, rooted in the past.

The project aims to revolutionize the concept of current fashion, linked to the production of consumer surpluses, with an idea of the future based on the nature and sustainability.

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Author ------ Gisela Casanovas
Medium ------ Printed and Online
Language ------ Catalan

Approach -  the ‘Banc de Sang i Teixits’ plans to collect a donation of blood at the ‘Universitat de Girona’ Campus.

Tone and style of communication -impressive, powerful and convincing to change the attitude of people towards the donation of blood.

Marketing objective - achieve a good result of donations. Let people be aware of the importance of giving blood and that it’s natural and necessary.

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Author ------ Gisela Casanovas
Medium ------ Printed and Online
Language ------ Spanish

Approach - Due to the launch of a new sustainable and organic clothing brand, a marketing campaign had been set. Print communication posters, online spots and radio ads.

Tone and style of communication - slogan and copywriting using the sense of irony as well as sarcasm which creates an audio visual impact that persuades people to join the battle against climate change.

Marketing objective - to create awareness and recognition.

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